Animal Aid is requesting people boycott events involving live reindeer:
According to research at the Veterinary Laboratories Agency, bad diet, exposure to diseases from British farmed animals, and
the stress of being removed from their natural environment has contributed to the recent increase in deaths in young reindeer.
Reindeer are also captive-bred in the UK specifically to be used in seasonal events and are typically kept in unsuitable conditions, completely different from their natural habitat.
Reindeer are used to roaming the tundra and eating lichen, not living on farms and being paraded around shopping centres.