Activate is Born Free’s letter-writing team.

Activate’s team takes action on a variety of animal welfare and conservation issues, both for Born Free and for other animal organisations whose work they support. Every four months, you will receive details about a new challenge and with Born Free’s help send personal letters or e-mails to the relevant decision-makers.

Recent Activate successes include:

  • stopping the export of wild-caught elephants from Borneo to Japan
  • stopping the use of live lion cubs in Disneyland Paris parades
  • stopping the ‘Drunken Monkey’ UK TV adverts using infant chimps
  • stopping the use of lion and tiger cubs for tourist photos in a Spanish theme park
  • stopping Veda the elephant being sent from India to an Armenian zoo
  • stopping the construction of a new oil terminus which would have damaged Siberian tiger habitat

Please visit the Activate web page for further details, including how to become part of the team. Thank you.



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